Douglas has just launched its first campaign featuring a virtual influencer! Meta Queen, known to many Tik Tok users, was created by Krzysztof Kujawski and has just been appointed ambassador of the new Mini Maxi mascara. MullenLowe Warsaw has prepared a 30-second video that connects the virtual world with the reality of the big city. Virtual influencer Meta Queen tests out the new Mini Maxi mascara, using the popular before/after format in the beauty category. The video promoting the new Douglas Collection mascara can be followed on Meta Queen’s channel on TikTok, on Douglas’ own social media and on YouTube.
The campaign was produced by production house Truskavka and the Meta Queen character was developed by Krzysztof Kujawski, video director of Humanverse.